It's time for you to make money doing what you are meant to do.
Hey my friend,

If you've felt the nudge to do something bigger with your life…

Like you 
have more to offer this world...

If you want to directly impact people and make a difference...

If you're ready to chart your own course...

I'd like to share with you how you can build a business that offers you the freedom of time, money, and location as you help people transform their lives.

If you are frustrated with your current, unfulfilling work, this may be what you've been seeking.

Here's how it happened for me:

I was working in Corporate America at a Fortune 100 company and I had the salary, the house, the car, the life...
But it wasn't really aligned with what I felt my purpose to be.

In truth, it felt like slow suicide to my soul to my soul to go to work every day.  On paper, everything looked great, but it didn't feel great.

Unfortunately, when I started my business, I was hyped up on passion and a desire to create something meaningful in my life, but I didn’t have the tools and mindset to make it happen.

If you’ve ever thought about becoming a coach and building a profitable business around helping people change their lives, I'd like to help you get started and more importantly, avoid the massive mistakes I made.

It’s only when you have the right foundation, the right messaging, and the right mentor that you can build a ladder to your vision in the sky.

I didn't want anyone else to have to go through what I did so in 2014, I started teaching people how to create their own freedom business as a coach.
Hi, I'm Mindie Kniss
I started my coaching business in 2007 as a part-time gig.  The following year, I left my job and set out to conquer the world. 👑

The only problem was that I didn't know what I was doing and things went downhill quickly.

I ended up losing everything:

My house was foreclosed.
I was evicted from my apartment.
I ended up living out of my office.
I filed for bankruptcy.

My dream had turned into a nightmare.

What I know now that I didn't know back then is that you can be the best coach on the planet and still not be able to pay your cell phone bill.

Enroll in Course
"Thinking about my work with Mindie, the first word that comes up is 'safe.' I can bring my stuff and I know I'm not going to be judged. Evaluated from a coaching perspective, yes, but not judged. I can bring her ME. 

Mindie is funny, entertaining, super knowledgeable, and very grounded.  She’s not driven by 'you need to do it this way... this is what I'm teaching you...'  She encourages us to trust our own instincts and to bring our personality into the coaching. 

The reason I chose this program was Mindie.  Her personality, who she is…. It’s not this rah rah rah energy, but she speaks her truth from the heart.  By the end of the program, I was feeling like, ‘Hey, I got this!’"
Divider Text
Bettina Gordon, Bestselling Author & Founder of It's Never Too Late
A Sacred Invitation
Coaching is about transformation, discovery, & revelation.
To me, this is sacred work.

You may be aching for fulfilling, meaningful work…
You want be of service in the world, but you have no idea where to begin.

You're ready to ditch your mundane job for something bigger, more expansive.

You want the freedom to work from anywhere (or not work on days you choose).

You’re ready to be in charge in your life instead of being beholden to a boss or corporation.

Enroll in Course
As Seen On:
Enroll in Course
"If it wasn't for Mindie, my coaching business wouldn't exist. She taught me how to build my first website, encouraged me to find my own voice as a coach, and even run my own events.
When I met Mindie, I literally had no idea what I was doing, but she helped me refine my ability as a coach, and now I've developed a strong 6-figure business."
Divider Text
Peter Scott
San Diego, California
"I took part in in the course in 2014 and I found it very helpful for three reasons:
  1. Mindie gave us tools to coach from our hearts.
  2. She helped us get rid of our own 'stuff.'
  3. The training was very powerful in terms of marketing.
It's is a program I would recommend to anyone 100%."
Divider Text
María-Verónica Pabón
Madrid, Spain
What is Lucrative Coach™?
Lucrative Coach™ is the program I wish would have been around back when I decided to leave Corporate America and pursue this crazy dream of becoming a coach.

In some ways, I’m glad I went through that chaos because I am now uniquely qualified to speak to you from both sides of the entrepreneurial success game.

When I ask people what holds them back from pursuing coaching as a career, their responses can be filtered into two main problems:

"I don’t know where to start."
"How can I leave my current job and make enough money to sustain my lifestyle?"

Lucrative Coach provides the answers.

Lucrative Coach is a comprehensive 12-week training course that includes:
  • how to create true and lasting transformation (I'm not talking about hype here)
  • what technology you need and how to set it up (even if you're tech-phobic)
  • how to access your inner coaching superpower (based on the science of heart intelligence/neurocardiology)
  • the business foundation you need to create a sustainable and profitable coaching practice
  • how to market and price your services (especially if you HATE feeling salesy)

There is a STRONG focus on developing your money mindset because this was one of the things I struggled with most.
Enroll in Course
How It Works
Lucrative Coach™ is an online course that trains you as a coach and provides everything you need to start your coaching business.

  1. First, you'll learn how to create true and lasting change.  This is the ONE thing that makes or breaks your ability to create results for your clients.
  2. Next, you'll learn how to use the science of heart intelligence to navigate your client interactions and provide them a deeper experience than just "mindset" or "life" coaching. 
  3. Finally, you'll learn how to set up the structure and technology for your business (website, email list, etc.) and how to get clients.

When you're just starting out, you shouldn't spend massive amounts to hire web designers, graphic designers, and marketing agencies, so there is a strong focus on DIY.

I'll show you how to use tech that's budget friendly or zero cost.

By the end of the course, you will know how to:

  • Conduct a coaching session with your client
  • Balance your commitments to clients with your personal life
  • Build your own website to feature your work
  • Setup all the technology tools you will need along the way (professional email, phone number, etc.)
  • Market your coaching services
  • Tune into your inner "GPS" to facilitate a powerful coaching experience
Enroll in Course
Case Study
Melinda Cahill runs a marketing agency in Australia.  She wasn't planning to become a coach, but she was surprised at what she realized through the course.
Enroll today and join the September 2021 Cohort.
Who's It For?
This is for you if:
  • You want to start a coaching business or you're early-stage and want more traction
  • You want to contribute to making the world a better place
  • You want to feel fulfilled in your work and that you're making a difference
  • You'll willing to get uncomfortable to do the work on yourself to become the best version of you
  • You want to be a part of a community of like-minded, positive people
This is NOT for you if:
  • You are not coachable and already have all the answers
  • You're already making 6-figures+ annually from a business you adore
  • You don't see the value in coaching
  • You're not willing to invest in your own growth & success
"I was a 40-something successful top level executive and still wondering "what do I want to be when I grow up?" I felt trapped. I feared that I'd never amount to anything and that I'd end up dying knowing that I never lived the life I wanted to live. And moreover, I didn't even know what life that was!
Enter, Mindie's course. I did the work, let the process take place and today, I am thrilled with the results. It was EXACTLY what I needed to pull me out of my fear, get unstuck and actually believe in myself. Mindie provides badass coaching. The course curriculum was eye opening, brought together the tastiest mind-candy I've had in a very long time and the course saved my life."
Divider Text
Rochelle Yoshida, VP of Sales & Client Experience
"The structure of the course was really good. I think when I was coming in, I was more of the type like, 'I'm going to get everything done in a month and just start doing it,' but I realized that probably would have backfired because I would have just taken so much information. So I liked having 12 weeks to go through it.
I also really liked the group calls because you get to see what other people are doing. It was great having the opportunity to coach each other and then get feedback directly from you.
This program isn't just a cornerstone of a coaching program, it's actually a lot of personal development for yourself.  It gave me a lot of confidence to try different coaching ideas.
I looked through a lot of coaching programs and it's like here's an online course, go do it. What made this valuable is that Mindie offers clients to practice with at the end. None of the other coaching programs offered that."
Divider Text
Petros Eshetu, Author & Book Writing Coach
"I basically just copied what Mindie did and I watched the profits begin to soar."

~ Dr. Sean Stephenson

Since 2014, people from across North America, Europe, and Australia have come through the course from a variety of backgrounds:
  • Authors
  • Artists
  • Project managers
  • Stay-at-home moms
  • Electrical engineers
  • Non-profit founders
  • CEOs
  • Dental hygienists
  • Retail managers
  • Marketers
  • Professional speakers
  • Dentists
Enroll in Course
I created my coaching business on the foundation of creating more freedom in my life.
I'll show you how you can, too.
  • Money Freedom – If you’ve worked for a corporation, you know there is a ceiling on how much money you can make. When you work for yourself as a coach, you are in charge of your income. It’s a lot of responsibility to make your own money, but you get to call the shots.
  • Time Freedom – You create your own schedule. I take Sundays and Wednesdays off, plus 2 whole months in addition. Your calendar is a tool for you to recharge as opposed to being your master.
  • Location Freedom – You can coach from anywhere in the world. There are so many types of coaching these days (Email, Zoom, face to face) that you can work from an office, your home or your hotel.

In Lucrative Coach™, you will...
  • Understand how to create true and lasting change for your clients (it's not about motivation or willpower)
  • Get clear on what technology you need and how to set it up
  • Decide what price to charge for your services
  • Have the strategy to get your first (or next client)
  • Create a game plan for your business growth
  • Experience coaching others (even if you’ve never coached before) and being coached

You read that right.  You'll actually be coaching before the end of the course as you test your skills with your peers and practice clients.  I don't know of any other coach training program out there that connects you to real practice clients.
Enroll in Course
What Former Students Say
"[Mindie] isn't just the person who teaches you. She leads by example...
This is going to be the best investment you will ever make in your coaching career."
Divider Text
Candice Liozu, ICF Certified Coach & Nonprofit Director
"The last three months have been truly amazing. [Mindie] has challenged me and pushed me to new levels that I never thought I could reach."
Divider Text
Shannon Wilson, Entrepreneur & Founder
"A really good mixture between how to coach and how to be a better coach, and also how to grow your business..."
Divider Text
James Hodges, CEO at Next-Level Coaches
"I saw Mindie on Evercoach. What she talked about was connecting to your heart... One of the things that surprised me about this program was how much I ended up working on myself..."
Divider Text
Sharon Hays, Coach & Consultant
"If you sign up for the program, you'll have everything that Mindie has learned over the last 10/20 years of her professional life. You will have her mind, you will have her heart and you feel her commitment in everything she does for you."
Divider Text
Dr. Daniel Harner, Psychotherapist
Click Here to See More Testimonials
Bonus #1
The Lucra Collective™

Get 3 months complimentary membership in my inner circle where you can connect with like-minded fellow students and alumni.

You'll also get access to our members-only Facebook group, monthly gatherings, and upcoming retreat.

Sold separately:  $591

Bonus #2
Courses for Coaches™

Want to learn how I made the shift from an newbie coach on the struggle bus to growing my business and offering premium prices?

This 4-part virtual workshop will walk you step by step through exactly what I did to surpass the 6-figure mark in annual revenue.

Sold separately:  $797

Sold Separately:  $1,388
Yours free when you enroll today.
Lucrative Coach™
Enroll by Noon on Tuesday, September 7th and save $1,000.
  • 29
  • 08
  • 30
  • 52
Basic Level
Payment Plan Available
  • A 12-week online video training course (taught LIVE starting September 7th)
  • Lifetime access to the course
  • Bi-weekly Coaching and Q&A Calls with Mindie
  • All calls are recorded if you can't make it live
  • BONUS:  The Lucra Collective membership (3 months)
  • BONUS:  Courses for Coaches™ workshop
BOSS Level

Payment Plan Available
  • A 12-week online video training course (taught LIVE starting September 7th)
  • Lifetime access to the course
  • Bi-weekly Coaching and Q&A Calls with Mindie
  • All calls are recorded if you can't make it live
  • Six private mentorship sessions with Mindie
  • BONUS:  The Lucra Collective membership (3 months)
  • BONUS:  Courses for Coaches™ workshop
Is this for you?
Yes if you are interested in becoming a coach and have no idea where to begin.

Yes if you have already started your coaching business, but you haven't gotten any traction and you don't know what to do next.

Yes if you want to learn about coaching from the heart, all backed by the science of neurocardiology.

Yes if you want to continue your own personal growth.

No, this is not for you if you're already rockin' as a coach. This is a soup-to-nuts starter program for new coaches.
What kind of coaching is this for?
Whether you want to be a business coach, relationship coach, life coach, or health coach (there are MANY types of coaches out there), Lucrative Coach™ is designed to give you the foundation you need to get started.

No matter which type of coaching you choose, you will be able to coach more powerfully having gone through Lucrative Coach.  This is because the psychology of human transformation and the basics of starting a business are the same regardless of the topic.
How much time will you need to dedicate on weekly basis?
Weekly lectures are 60 minutes and include time for Q&A.

Coaching/Q&A calls are also 60 minutes and are scheduled every other week through the course. 

When does Lucrative Coach™ start?
Class begins September 7, 2021.  Enroll now to join the September Cohort.
Is there a payment plan?
Yes. You may Pay in Full or in 3 monthly installments.
See the order form for details.

Monthly payment plan includes 20% interest.

What is the refund policy?
100% Money-Back Guarantee -- If you're not satisfied with your purchase within the first week of the program, simply request a refund in writing and your investment will be promptly refunded.

No refunds are processed after 7 days from course start date.

Do you offer scholarships?
Owing to the limited capacity of these classes, scholarships are no longer available.
Is this a certification course? Are you ICF accredited?
I’ve been outspoken in the past about why I don’t believe in coach certification programs. In my opinion, a piece of paper “certifying” you as a coach does not make you a good coach.

I’m not saying that all coach certification programs are worthless – there are some fantastic options out there. But with many I’ve seen, you either:

A.  Become a “mini-me” version of the person running the training (you’re taught to think, act and talk like them)

B.  Think you’re hot stuff when you graduate, but you’re not, and when you go to coach in the real world you have a very difficult time finding clients and utilizing the techniques

C.  You weren’t actually given the right tools to coach powerfully and confidently.

Lucrative Coach is the Anti-Certification program.

What I teach is a heart-based approach that is backed by science.

I spent years researching the power of the heart and diving into the new science of neurocardiology (heart intelligence) while I wrote my dissertation.

I’ve become known as an expert on heart intelligence and I'll share these simple tools with you so you can become a powerful coach. 
Have another question?
Email us and we'll get you an answer right away.
Enroll in Course
❤️ My Promise to You ❤️
Of course I want you to love the program, but I know that it won't be the right fit for everyone.  If you try it for 7 days and aren't delighted, simply request a refund and I will happily return your investment in full. 

Copyright © 2022 Lucra® LLC. All rights reserved.
Privacy | Terms | Contact